Winter Selling Tips

Selling Your Home in Winter? Here’s How to Prepare for Success
When it comes to selling a home, most people assume Spring and Summer are the only real contenders. But don’t be too quick to write off Winter. Research from Swinburne University of Technology found that properties sold in early winter could fetch up to 2.3–3.2% more than those sold in peak seasons. So if you’re thinking about listing your property this winter, here’s how to make sure it shines – even when the sun isn’t.

1. Let the Light In.
   Shorter days and overcast skies can make homes feel dim. Brighten things up by:

• Cleaning all windows thoroughly to maximise natural light.
• Opening blinds and curtains during inspections.
• Trimming back any trees or plants blocking sunlight.
• Adding soft, warm lighting to darker corners or rooms with less natural light.A bright home feels bigger, fresher, and more welcoming.

2. Make It Warm and Inviting
No one wants to tour a freezing house. Comfort sells, so make it cosy:

• Heat your home to around 19°C an hour or two before the open home.
• If you have a fireplace, use it to create ambiance.
• Layer throws, cushions, and soft textures to help buyers emotionally connect with the space.

It’s all about making people feel at home the moment they walk in.

3. Banish Damp and Mould
Winter can be tough on homes, and moisture build-up is a common issue. But visible mould is one of the biggest red flags for buyers. Here’s how to stay ahead:

• Check for signs of damp in bathrooms, ceilings, and wardrobes.
• Use a dehumidifier in the days leading up to open homes.
• Clean any mould thoroughly and consider calling in a professional if needed.

Preventing condensation and keeping the air fresh can make a big difference in how your home is perceived.

4. Boost Street Appeal
Just because it’s winter doesn’t mean your exterior can take a back seat:

• Clear gutters, tidy the garden, and remove any debris or fallen leaves.
• Waterblast paths and check for slippery spots.
• Touch up any chipped paint or cracked tiles and fix broken window seals.
• Add a new doormat and maybe even a potted evergreen to freshen the entry.

Remember, buyers often drive by before they book a viewing—so make sure your home looks just as good on the outside.

5. Highlight Winter-Proof Features
Now’s the time to flaunt your insulation, heat pump, double glazing, and anything else that keeps your home warm and dry. Be sure your agent includes these perks in your marketing material. Buyers will love knowing they won’t be shivering through their first winter in a new home.

Final Thought
Winter may not be the traditional season for real estate, but it’s far from the wrong one. With fewer homes on the market and highly motivated buyers, your property could stand out more than ever. Pair that with a beautifully prepared home and the right agent, and you’ll be setting yourself up for a warm winter result.